In the previous example a generic image of ketchup was used for the item image. In the event that you would like to show the actual product image and brand label you will have to

explore one of these other options; using a search engine on the internet to find an image that does not violate a copyright, visit the product manufacturer’s website or take your own pictures of the product. We have included a section at the end of this chapter on Copyright Law Basics with a link to more information about the topic.

 

Please refer to these links before you search for your product images:  

 

▪Google Features Usage Rights - http://www.google.com/support/websearch/bin/answer.py?hl=en&answer=29508

 

▪Google Advances Image Search - http://images.google.com/advanced_image_search

 

▪Find Creative Commons images with Google Image Search -

    http://googleblog.blogspot.com/2009/07/find-creative-commons-images-with-image.html

 

▪Creative Commons.org – Use this site to find licensed works http://creativecommons.org/

 

Using Google Images Advanced Search

•Google Images Copyright and Image use Permissions

The images displayed in a Google Image Search may be protected by copyright, so we can't grant you the right to use them for any purpose other than viewing them on the web. If you'd like to use images from an image search, we suggest contacting the site's webmaster to obtain permission and use the Usage Rights filtering feature in an Advanced Image Search.

 

•How to find product images using Google Images

1.Use your Internet browser and go to images.google.com.

 

2.Type what product you are searching for in the Search Images text box.

 

For this example we used Heinz ketchup to find a brand name image instead of the stock ketchup image used previously in this chapter. As you can see in the image below a list of possible search topics will be presented. You can make a selection from this list.

 

 

3.Click the Advanced Image Search link on the right. The advanced image search page will be displayed. For better search results try these options in Advanced Image Search:

 

▪Find results - This field will be populated with the search text entered above.

▪Content types – Select photo content.

▪Size – You can select any size you like but the final image used must be edited to 640 x 480 or less for upload.

▪Coloration – Select full color.

▪Usage Rights - Select one of the following options from the drop down list:

 

•Labeled for commercial reuse  

•Labeled for commercial reuse with modification  

 

4.Click the Google Search button to get your search results.

 

Search results for images of Heinz ketchup.

Top: Usage Rights set to Labeled for commercial reuse.

Bottom: Usage Rights set to Labeled for commercial reuse with modification.

 

 

5.Click on the desired image format link. For example the Heinz ketchup 57 varieties jpg link. Note the image’s size because you will need to resize any large images to 640 x 480 for use in your system. The image will open in your browser.

 

6.Right click on the image and select Save Picture As from the options list.

 

7.The Save Picture dialog box displays. Select the folder on your computer where you will store your product image files.

 

8. Click Save.

 

9. Then follow the instructions in step 4 of the Assigning entrée System Images section above to import and assign the image to an item in entrée.

 

Source: http://www.google.com/support/websearch

 

Visiting the Product Manufacturer’s Website for Images

Frequently major manufacturers have images available in their websites for the media and businesses to use without any cost. There are usually restrictions about how the images are used and modifications of these images are typically not allowed. Follow these tips to find those manufacturer’s images.

 

1.Select a product check the label for the website information or use a search engine to find the website.

 

2.Once in the web site look for these keywords like these in their website menu; Press Room, Public Relations, Media, Images, Media Downloads, Image Library, Multimedia Assets.

 

 

4.Follow any download instructions on the website. Be sure to take note any information about copyright and instructions on the reuse of these images.

 

If there are no instructions on the website:

 

▪Click on the desired image format link. For example the Ketchup Bottle jpg link in the center of the Heinz ketchup image. The image will open in the browser.

▪Right click on the image and select Save Picture As from the options list.

▪The Save Picture dialog box displays.

▪Select the folder on your computer where you will store your product image files.

▪Click Save.

 

5.Then follow the instructions in step 4 of the Assigning entrée System Images section above to import and assign the image to an item in entrée.

 

It is your responsibility to make sure you do not violate the manufacturer’s copyright.