Enter the retail price per unit in this field. For example, when dealing with a case of beverages containing 24 cans, the retail price would represent the suggested selling price for one can.

 

Some invoice types, such as OC and T, will print the suggested retail price for the customer.

 

The value specified in this field will override the customer's Retail Markup % value. (Defined on the Miscellaneous tab of the Customer File Maintenance)

 

If a Current Retail Price or a valid Future Retail Price value exists in the customer special price file, that value will be used instead of the value defined in the retail price field of the Cost/Price tab.